Ad Specifications
How to provide a display advert for inclusion in the Beckenham Biscuit.
You’re welcome to supply finished artwork.
If you’d prefer help, we can create your advert using your logo, photos and business details at no extra charge.
Requirements
Your artwork must meet these specifications before we can publish it.
- Dimensions
- Exactly 1216 × 480 pixels, landscape.
- File format
- A static PNG or JPEG, in the sRGB colour space.
- Readability
- Text must be comfortably readable on a phone without zooming in, including any required qualifications. We’ll check how it looks in the newsletter.
- Content and permissions
- Use images and logos you have permission to publish. Claims and offers must be accurate and current.
Recommendations
These are suggestions to help your advert work well.
- Message: focus on one clear message and one principal action, such as “Book a consultation” or “Get a quote”.
- Layout: shorten the copy if it feels crowded. Avoid small print, QR codes and competing contact methods unless necessary.
Advert link (optional)
We can link the whole ad to a web page (https:), phone number (tel:) or email address (mailto:).
Artwork deadline
For a Thursday issue, please send new or replacement artwork by noon on Monday, UK time, leaving time for review and any revisions.
We’ll confirm your start date once the artwork is approved and the booking is ready. If anything needs changing, we’ll let you know.
Review and approval
All artwork is subject to our review for suitability, technical quality and accessibility before publication. We’ll also write its image description for readers using assistive technology.
We may optimise the file size without materially changing the appearance. We’ll ask before cropping, stretching or making other material changes to your artwork.
Ready to get started?
Get in touch to discuss advertising your business in the Beckenham Biscuit. You can also read about tracking your advert’s results.